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Logo and packaging done in Adobe Illustrator
Project 3 - Integrated Marketing Communication
For this project I was assigned to create a chocolate brand. I created a chocolate brand which is healthy to eat and named it as Vegour, the root word of Vigour which means physical strength and good health because my logo represents strength. My idea is to give the brand a name that represents it's characteristic, not just naming it as directly names that begin with chocolate.
Brand Communications
Since my idea is a healthy chocolate and my tagline is bite into healthy chocolate, I wanted to instill the visual of biting healthy chocolate by adding fruits and nuts to represent the healthy. I used cut out and photo manipulation technique to create this Instagram Ad Series. The types of lips shows the target audiences for an example the third poster is showing a youth lips with more lighter shade of lips. As for the berries, fruits, nuts and grains, I did cut out.
I also created copy for each series. Besides, added caption for the instagram in a long length because in social media marketing, when it comes to Instagram the caption needs to be descriptive enough compared to Facebook. In addition the right hashtag will reach to mass audience so I used hashtags as well.
Facebook Ad Series with suitable Copy for each concept.
GIFS for Facebook and Instagram
Interactive with Environmental Media
Interactive Video 1
Interactive Video 2
Placed my interactive at shopping mall lightbox because my target audience can be found there. Moreover I chose Bus stop as environmental media because it can be easily spotted. It's hard to ignore them.
I created fortune wheel for the first interactive with a QR code scan. The second interactive comes with a QR code scan as well but it's content is a photo contest where people have to take creative photos with filters created by Vegour Chocolate. In return, they will get 1 box of Vegour Chocolate and Gift Vouchers. They have to use hashtag #vegourcreative and tag on Instagram. My idea of doing this is reaching mass audience and brand engagement. If one is scanning QR code and uploading picture at Instagram the potential of visiting Vegour Chocolate's social media page is higher. These are my thought process behind this two videos.
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